Simon Cowell’s X-Factor set to launch in Nigeria

If reports are anything to go by, then Simon Cowell’s X-Factor, is poised to make its entry into Nigeria. The West African nation already boasts of a number of music reality shows like Nigeria Idol, Project Fame West Africa, Naija Sings, etc but Cowell’s show is a big hit outside these shores

Here is the the NET’s report that makes the claim:

The television music competition franchise is set to launch in Nigeria in a few months, according to insiders. NET investigations have revealed that the brain behind this venture is none other than Rotimi Pedro, CEO of Optima Media Group (OMG). In 2011, OMG brought their first reality show franchise ‘Nigerian Idol’ (the local version of the Idol franchise), and in the following year, birthed the ‘Nigeria’s Got Talent’ show. Insiders have confirmed ‘The X-Factor’ will be here pretty soon, but other details like the show’s judges and host, have not been decided. It is also uncertain which brand is picking the bills.

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