Following the expiration of the four-year deal the Nigeria Football Federation (NFF) had with adidas, the federation may be forced to buy their kits.
NFF Director of Marketing, Idris Adama, revealed that buying the kits will be the only option, if they fail to secure a fresh kit sponsorship deal with adidas.
“We are really working at our level from the marketing department and from our marketing consultant,” Adama said.
“We have put our heads together, the marketing committee of the NFA and we are really working to ensure we get a new kit sponsor for the national teams. In the event that we cannot get a new kit sponsor among the best kit sponsors in the world, we have no option than to still remain with adidas but we need to buy and wear”.
“Adidas are ready to produce for us to wear, but we need to go and buy; what we were getting before free of charge, we will now have to go and buy and wear.”
Adama also gave a number of reasons like players’ indiscipline, leadership crises, etc as why a renewal with the kit giants stalled.
“No kit supplier will want to kit a team that has been beaten by a team you never expected to beat them; our teams must have a winning mentality before we can say this is what our value is,” he said.
“We also need to have criteria for players and coaches of the national teams, especially in terms of attitude. You cannot be playing for the national team and then we have a kit supplier who supplying all your needs and you go to the pitch and wear their competitors’ kits.
“They (adidas) are fully aware and major tournaments kit suppliers don’t joke with it; AFCON, World Cup, if you joke with them, you lose them.”
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