South African based and Nigerian born Hip-hop star, Big Dada, has said that the music industry in Nigeria is undoubtedly one of the biggest in the world. Dada who returned to Nigeria to begin the shootings of his hit track, titled, King Kong, featuring T-Cross and Oral Cool this Friday, has lauded the effort of young Nigerians who despite the unfavorable environment have continued to excel.
Contrary to people’s expectation that the fast growing rapper would move his crew to South Africa for his ongoing video project, the Bosses Boss affirmed that Nigeria is a beautiful place, with all the talents to conclude work on his video. He told DailyPost that being a patriotic Nigerian, it becomes necessary to return to the country to work with creative hands in the industry.
He also affirmed that Nigeria has the largest entertainment market in Africa and second to the United States in the world, believing that despite the competition in the country, originality would sell any determined artiste to the world.
According to Dada, South Africa may be a beautiful place to shoot one’s video, yet it cannot compete with Nigeria in the entertainment business. “ I live in South Africa, I do music there, but you can’t ignore Nigeria when it comes to the real entertainment business in the world. South Africa is still a baby compared to Nigeria in this business. I’m proud to be a Nigerian,” Dada told DailyPost.
Presently, Dada’s hit track, King Kong is enjoying airplay on different radio stations across the country and in South Africa. Dada will commence his video project on Friday, and will be directed by Matt Max, a renowned video director who directed Olamide’s ‘Stupid love’, Dona Divas’ Gaga, and a host of others.
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