New Chief Executive of Liverpool football club, Peter Moore said he wants the club to invest on players as cheap as midfielder, Phillipe Coutinho when he joined from Inter Milan in 2013.
Moore said even if their rivals are splashing the cash, he wants the club to spend smartly. pointing to Coutinho as an example of wise use of transfer funds.
Moore started his job on Thursday, replacing Ian Ayre, whose six-year spell in the role came to an end in February.
He noted that Liverpool have “tremendous resources” available even as they will look to build a big squad now that Jurgen Klopp has led the club back to the Champions League, but stated that they will not be forced into big purchases based on other teams’ business.
Coutinho is the type of value buy Moore is seeking, even if sides like Chelsea and Manchester City are signing stars at the top of the market.
He told reporters, “What I have learned over the years is that it is not how much you pay but what you get.
“You have a kid called Philippe Coutinho playing out there who cost £8 million and then you have other guys who cost four or five times that around the league.
“That is not about, ‘we have spent a lot of money so we are good’ that is about, ‘we have bought the right players at the right price’.
“Everyone wants to see massive money but what I want to see is talent for the right price. I might be naive in that but that seems good business.
“It’s not about saying: ‘They’ve spent £100m so we will spend £100m.’ I’m not looking at my competitor – let’s call City a competitor – spending this, therefore I need to spend that regardless of the quality of the players. That makes no business sense to me.
“Listen, we may spend £100m. Who knows? But it won’t be because they spend £100m. If your next-door neighbour puts £50,000 into his greenhouse will you spend £50,000 on a greenhouse? No. You do what makes good sense for your house.
“But this is not about if Chelsea spend a pound then we have to spend a pound regardless of the quality of the player we are looking at.
“This is less about an arms race for spending as much money as we can, it’s more about spending smartly. There are tremendous resources that are available for this club here. Our focus is to buy the right players, get the right value, strengthen the squad.”
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