Leadway Assurance has announced that it has made new exciting additions to its bouquet of products the list of offeringsby the introduction of the new LeadwayFamily Benefits Plan Plus (Leadway FBPP). The Leadway FBPP has been uniquely enhanced to create unmatched value for customers, who now stand to gain from the multi-life Policy.
The core offering, is to provide our valued clients with the benefit of havingLeadway help meet the heavy burdenusually associated with funeral expenses, for our loved ones, most especially those covered under the policy. The Leadway FBPP pays the specified funeral expenses in the event of the demise of either the Policy-holder or any of the additional assured lives in the policy if their death precedes that of the Policyholder. It helps address the concern of loved ones in meeting the immediate needs of the family without the fear of falling into financial straineven in the event of a loss
The Leadway Family Benefits Plan Plusallows a policyholder access to a bouquet of benefits, which includes but not limited to funeral expenses for the policyholder or their Spouse, the parents, and/or parents in-law that are named in the policy.
As part of efforts to inform the public about the uniqueness & benefits of thenew Leadway FBPP, Leadway Assurance kicked off a week long teaser tagged; “See-Finish” heralding the product launch. The teaser mirrored the reality of young Nigerians who are left in financial distress in the event of the loss of a loved one or aged family members, like loss of parents or in-laws It is at this difficult time the grieving ones are often left at the mercy of sometimes merciless benefactors.
The campaign showcased a desperatecharacter “Mr. John” reaching out to Nigerian celebrities on social media, to beg for financial assistance to meet the funeral expenses of his father in-law’s burial. Also, the campaign was taken to the streets of Lagos with “pseudo Johns”situated at strategic locations around Lagos carrying the campaign message, urging Nigerians to “avoid the shame of See Finish” and take up Leadway FBPP as a comfort to create wealth for their dependents.
According to Tinashe Muyambo,the General Manager Leadway Life Division the new Leadway FBPP is now designed to provide more than just the funeral benefits upon the death of any of the assured lives. With some additional benefits built into it as compensation package for the surviving and grieving loved family members of the Policyholder,
Tinashe revealed that, the sum assured on the plan for the policyholder and spouse is unlimited and can be specified in accordance with their preferences, for parents and in-laws the sum assured up to maximum limit of N5 million Naira, other unique benefits include; payment of a sizable amount for entertainment expense in the event of any of the assured life named in the policy and additional monthly payment for six months in form of family income in the event of death of the Policyholder only. The plan also has a waiting period before any claim can be made, for policyholder and spouse its 6 months, while for parents and parents-in-law its 9 months.
Tinashe also explained that a Policyholder and the Spouse must be less than 65 years old to get enrolled on the plan while the maximum entry age for Parent/Parent-in-Law on the policy is 75 years old. He said the policy runs as long as the Assured Lives are alive and subject to the Policyholder being alive.
Leadway Assurance is one of Nigeria’s foremost insurers, with almost half a century experience and a reputation for service efficiency and prompt claims payments. In 2018 its claims payment of N33.9 billion and gross premium of N87.7 billion unaudited which is ranked as the industry largest a position it has maintained over the last five years.
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