Nigerian Ecommerce Company, Konga.com, disclosed that it closed the 2014 year with remarkable successes across its top business metrics for the year in view.
According to the company’s Head of PR, Olatomiwa Akande, “Konga started the year 2014 with a renewed focus on satisfying our customers. With this end point in view and our customers as our north star, we developed a road map that many would have found daunting or downright unachievable in the course of just 1 year.”
Akande went on to give a recap of some of the more outstanding accomplishments of the young company in 2014. A highly lauded feat by Konga was the launch of its own logistics unit called KExpress. Today, KExpress boasts a fleet of over 200 vehicles in less than 5 months that has greatly enhanced Konga’s order fulfillment to customers all across Nigeria, this is in addition to Konga’s partnerships with other third party courier companies across Nigeria.
With the expansion of the website through its Marketplace platform, SellerHQ, Konga provided customers with a wider product offering on the site and the added advantage of even more competitive pricing. With this, Konga now has over 150,000 products for its customers to choose from. Today, almost 10,000 sellers are registered and are actively advertising and trading on Konga.com.
Konga also signed on some leading brands such as Adidas, Slots, the AD by Agbani Darego line, and many more.
The highly talked about Yakata Sales in November delivered a record breaking N600 million in sales and closed at a 1,440 per cent sales increase compared to its 2013 edition. Konga sold 500 per cent more items in the two days of Yakata sales than it did in all of 2012.
Over 40% of the people who shopped during Yakata had never made an online purchase before. With a significant part of Konga’s orders generated from mobile devices, this is a clear pointer that mobile is the way Nigerians will shop online in the future.
The company also experienced significant expansion and now boasts over 700 employees. Konga prides itself as an equal opportunity company with females making more than half of its staff population.
Konga opened its engineering center with a mixed team of seasoned & young, passionate engineers. They continually work to develop systems and software to support the needs of the business and its customers. The company also launched hubs in South Africa and China.
Konga also launched an Online Seller Academy for e-Commerce. With this novel initiative, Konga is committed to provide its online sellers’ community free self-service learning and training tips, allowing merchants achieve exceptional sales results through their online stores.
The company teeming successes were not unnoticed by both Nigerian and the international communities. Today the company has over 1.2 million fans on Facebook and more than seventy-five thousand followers on twitter.
Konga received several prestigious awards and recognition in the course of the year including:
•”Most Innovative and Impactful retail brand” – Lagos Chamber of Commerce Industry awards
•“Best digital marketing company 2014” – Creative Entrepreneurs of Nigeria
•Top 12 finalist for the 2014 Africa Awards for Entrepreneurship (AAE)
•“Best e-retailer Company” – Marketing World Awards 2014
•“Best use of social media in Marketing” – Marketing World Awards 2014
•“Top 12 – Most Respected Company in Nigeria” – Businessday media limited
•“Best Customer Service Company in E-Commerce” – Nigeria Customer Service Awards 2014
In just two and a half years, Konga appears to have run straight from the cradle, and is blazing the ecommerce trail in Nigeria today. Akande further revealed that Konga is looking to expand to other countries in Africa from 2015.
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